The Argentine Football Federation has partnered with metaverse startup Upland.
The partnership includes a virtual gathering space for fans along with digital collectibles.
Argentina Football Federation Enters Metaverse.
Federation President Claudio Fabian Tapia used the following statements in his statement:
Upland, with over 3 million users, is a game that involves picking and counting virtual lands connected to real places in the world. The startup behind the game raised $18 million in a funding round led by Animoca Brands.
Argentina’s national team’s fan token, ARG, also experienced a huge spike before and during the tournament, but declined after the victory.