Microsoft CSO Henry Bzeih thinks the metaverse will play an important role in customer experience
The technology giant, which participated in the CES 2023 event held in Las Vegas, wants to transform the customer experience and believes that the future will be based on a hybrid model.
Microsoft Cares About Metaverse
Microsoft continues to hold on tightly to its future in the metaverse.
Answering CoinDesk TV’s questions at the CES 2023 event, Microsoft Chief Strategy Officer Henry Bzeih emphasized that as the world moves towards a more digital environment, a hybrid model will likely be the future of consumer and corporate relationships.
“When we talk about the full customer experience, we have to take the metaverse into account,” said Bzeih, who has 28 years of experience in the automotive and technology fields.
One of the most important tech events of the year, CES is known for paving the way for some of the biggest innovations to come.
Bzeih said that what the company is currently focusing on is “mobility cross-functionality” to transform the way customers use platforms to shop.
The example Bzeih gave was on the way consumers buy cars today.
Bzeih said my consumers can configure a car’s colors and features via the metaverse rather than going into a dealership, pointing to the Fiat 500e that Microsoft is promoting in its virtual car showroom. He described Microsoft’s partnership with metaverse company Touchcast as “natural progress” to lead the data development of this Fiat model.